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The difference between men's and women's facial cleanser tube packaging

Update time : 2022-11-16 15:47:25

Product positioning and target consumption

Although facial cleansers for men and women are all surfactant systems, there are still some subtle differences in texture, skin feel, fragrance, packaging, etc. Men's facial cleanser tube packaging mainly comes in solid colors, such as: black, red, blue, etc. These facial cleanser tubes look atmospheric and calm. Yello Packaging is a company that has been engaged in the customization of cosmetic tube packaging for more than 15 years, and has been deeply involved in the tube packaging of men's cosmetic cleansing series. Currently cooperating with many big brands.

Men's facial cleanser has a stronger dry feeling after washing
There are indeed differences in the skin of men and women. The most important factor affecting cleanliness is sebum secretion. Men's sebum secretion is more vigorous than women's, and men also prefer the refreshing feeling after washing. Therefore, many men's facial cleansers are soap-based, and the astringent feeling after washing makes men feel that their face is clean.

Of course, amino acid cleansers are becoming more and more popular now, and many men's facial cleansers have also switched to refreshing amino acid formulas. They will use glycine surfactants with a refreshing skin feel as the main product. Alkyl glycosides (APG), which have a more moisturizing skin feel, are rarely used as the main surfactant in men's facial cleansers. This is probably the biggest difference in formula.

In order to highlight the refreshing feeling, some formulas will also add mint to bring long-lasting freshness. Men's amino acid facial cleanser tube packaging preferred Yello Packaging.

Men's facial cleanser flavor is different
Skin care product flavors, like perfumes, are also divided into different types. For example, there are floral, fruity, fougere, woody, marine etc.

Among them, marine fragrance and fougere fragrance are generally reserved for men, because they give people a fresh or masculine feeling and are suitable for men. Therefore, in order to match the positioning of men's facial cleanser, many men's facial cleansers on the market have these two fragrances. On the basis of them, match some woody or other fragrances, such as Nivea facial cleanser, which is a typical marine fragrance.

The texture of men's facial cleanser is different
Different from more and more facial cleansers and foam cleansers on the market, men's facial cleansers are still mainly in the form of cream. Because of the rough appearance of the paste and the texture of rubbing on the hands, it may be more in line with men's aesthetics. In terms of formula, there is no essential difference between ointment facial cleanser and thinner facial cleanser, both are systems built by surfactants. It's just that in the cleansing cream, there are more crystals of surfactants, so they accumulate into this creamy structure.

In addition, men's facial cleansers like to add carbon black, volcanic mud and other "deep cleansing" ingredients, so men's facial cleansers are black or red, while ordinary facial cleansers are usually white. The special texture gives greasy men a "deep cleansing" feeling. According to individual raw material tests, carbon black and volcanic mud can indeed absorb some dirt because of their porous surface structure. But how strong is the effect of using it in facial cleanser, I haven't tested it. The packaging of men's charcoal black facial cleanser is mainly black or black plus red plastic tube.

The packaging of men's facial cleanser is different
In order to highlight the "masculine" attributes of men's facial cleanser, men's elements will also be added to the outer packaging of the tube. For example, black and blue are colors that symbolize men. At least now, I haven't seen any men's facial cleanser that uses hot pink as the main color of the outer packaging.
Large-capacity men's facial cleanser can also use 300~400ml large-capacity PE cosmetic tubes or laminated tubes.

Different routes lead to the same goal
Although facial cleansers for men look so different, they are essentially the same. As a facial cleanser, the most important function is cleaning! clean! clean! With so many facial cleansers on the market, it seems that none of them has been complained about as "unclean". So men's facial cleansers are not fundamentally different.
The superficial differences in men's facial cleansers are just deliberate distinctions made to create a cool "personal design" of men's facial cleansers.

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