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The Function And Role Of Cosmetic Tubes

Update time : 2023-09-22 16:25:51

The functions of cosmetics are becoming more and more detailed, and more and more cosmetics with comprehensive functions are increasing. The difference in grade is very obvious, and the packaging form is dazzling. Each of different, suitable for its own characteristics and packaging.

The names of cosmetics are many and different functions, but in terms of its external shape and packaging, there are mainly the following categories: solid cosmetics, solid granular (powder) cosmetics, liquid and emulsion cosmetics, paste cosmetics, etc. Essence

1. Packaging of solid cosmetics. There are relatively few types of solid cosmetics, mainly with eyebrow pencils, powder, and various lipsticks. This type of cosmetics is simpler.

2. Packaging of solid granular (powder) cosmetics. This type of cosmetics mainly includes granular (powder) products such as foundation, refreshing powder, etc. The packaging methods often adopt mainly include carton, composite carton (mostly cylindrical box type), glass bottle (wide mouth, small), metal, metal, metals, metals, metals, and metals Boxes, plastic boxes, plastic bottles (wide mouth, small), composite film bags, etc. In general, the packaging container should be printed with exquisite decoration. At the same time, when plastic and metal container packaging is used, it is often matched with the exquisite printing carton.

3. Packaging of liquid, emulsion cosmetics and paste cosmetics. Among all cosmetics, the types and quantities of these cosmetics are the largest, and the packaging forms are very many, mainly: various shapes and specifications of plastic bottles (generally to print out exquisite decoration); composite film bags of plastic bags (commonly used for cosmetics products Economic bags or lower -grade cosmetics packaging); glass bottles (including wide -mouth bottle and narrow mouth bottle, generally used in high -end cosmetics or easy to penetrate, organic solvents containing cosmetics with high -end cosmetics Packing, such as nail polish, hair dyeing water, perfume, toner, etc.). For the above -mentioned form of packaging, sometimes it is also used to coordinate with color printing paper boxes to form a sales packaging of cosmetics with color printing carton to improve the grade of cosmetics.

4. Spray packaging of cosmetics. Spray packaging has the advantages of accurate, effective, simple, hygiene, and quantitative use on demand. It is often used for packaging of high -end cosmetics and required quantitative cosmetics. This packaging form is cosmetics such as Missis, eruption gum. Common spray packaging containers include metal spray tanks, glass spray tanks and plastic spray tanks.

Based on the above situation, combined with the development trend of cosmetics and its packaging, the packaging of modern cosmetics is in the selection of packaging materials and containers, the structure design of the packaging container, and the decoration design of the packaging container.

1. The application range of plastic materials and composite materials in cosmetic tube is increasing, and packaging containers, especially the shape design of plastic bottles, tend to diverse.

2. The use of glass bottle is limited. Due to the inherent shortcomings of the glass bottle (such as large proportion, fragile, etc.), for general cosmetics, if you can use plastic materials or composite materials to replace glass containers, plastic containers or composite containers are often used for packaging. Or it is easy to volatile and easy to disperse fragrance, such as perfumes, and generally packaged with glass bottles.

3. The diversification of packaging container specifications to meet different consumption levels. Due to the intensification of competition in the cosmetics tube market, the investment in cosmetics tubes in cosmetics tube is also increasing. For the middle and low -end cosmetics, in order to meet different needs, the capacity of the packaging container is diversified to facilitate the choice of consumers. For high -end products, a small capacity is used to pack the needs of low -income people, especially to meet the youth girl Consumption psychology due to curiosity.

4. Cosmetic tube design series. The so -called series of packaging design refers to the premise of unified trademark patterns and text fonts, and the same type of product packaging design based on different tones, water pattern or different shape structures. There are both diversity and overall sense. In the actual application of cosmetics tube, there are generally two cases, one is: the same brand and different functions of cosmetics are set up for a complete series of packaging to facilitate the purchase of consumers. At the same time, the overall price is lower than the total price purchased alone. Essence For example, a series of cosmetics of a brand maintain the overall design style, and then use a large container to collect all kinds of cosmetics for the overall sales of various cosmetics; A series of cosmetics with auxiliary functions, or a series of cosmetics of the same brand, the same function, but different formulas.

5. Cosmetic tube is increasingly required for personalized development. The packaging of cosmetics must correctly convey the characteristics of cosmetics required for consumer needs of different personality, and express the aesthetic interest of different people in order to smoothly achieve the sales of cosmetics.

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